Our Community and Social Contribution Activities
As part of the “Community Vitalization Project,” we are active in regions around the nation, engaging in social contribution activities aimed at better accommodating the needs of regional communities and otherwise supporting the vitalization of such communities with an eye to the future.
Our Ongoing Support of Meiji Yasuda J.League
We renewed the title partner contract with J.League in January 2019, with the hope that this partnership will help deliver new value in terms of community revitalization. As they did a year earlier, in the 2021 season our regional offices across Japan have also entered sponsorship deals with J clubs in areas where they operate.*Employing partnerships with these clubs, we are engaged in nationwide initiatives to help children grow soundly and vitalize regional communities by, for example, hosting soccer clinics for elementary school students and organizing tours for supporters to cheer live at the stadium for their favorite J.League club.
* Some business bases, operating in areas where J.League clubs are not active, became sponsors of clubs that belong to such associations as the Japan Football League (JFL).
Initiatives Aimed at Contributing to Communities
Employee Giving Campaign to Support MY Local Community
Every year since 2020, we have conducted the “Employee Giving Campaign to Support MY Local Community” through which employees voluntarily make donations to organizations rooted in communities where they have grown up or otherwise share a common bond. In line with a matching gift scheme, these donations have been combined with funds from Meiji Yasuda and delivered to a nationwide range of municipalities in which the Company maintains business bases. In this way, we will support the resolution of region-specific issues on an ongoing basis.
Hosting health promotion events at roadside stations
In tandem with the All Nippon Michi-no-Eki Network, we promote variety of collaborative initiatives, including hosting health promotion events, for both roadside station staff and residents of neighboring communities.
Collaboration with the Japanese Red Cross Society (social inclusion initiatives)
We have signed a comprehensive partnership agreement with the Japanese Red Cross Society regarding the joint promotion of the “Community Building and Future Generation Support Project.” In line with this project, we aim to support people’s health and well-being and thereby contribute to the creation of a sustainable and flourishing society full of hope. Based on the above agreement, our plans call for launching initiatives to promote social inclusion in such areas as healthcare, welfare, nursing care and education in October 2022.
Providing “MY Periodic Lectures” at community centers
Meiji Yasuda provides free-of-charge periodic lectures at community centers to help vitalize regional communities in a way that takes advantage of their settings deeply rooted in communities. These events are based on collaboration between Meiji Yasuda and the National Kominkan Association, with the aim of combining the Company’s nationwide network, know-how and other assets with functions offered by community centers in terms of promoting the sustainable development of regional communities.
Signing partnership agreements with branches of the Japan Health Insurance Association
We assist small- and middle-sized corporations in their pursuit of health & productivity management. Specifically, we support regional businesses seeking to practice health & productivity management, thereby contributing to the creation of a workplace that allows employees to work enthusiastically even as they stay emotionally and physically healthy over the long term.
Initiatives Undertaken by Our Foundations
Meiji Yasuda supports a variety of social contribution activities through donations to foundations. These foundations provide counseling services associated with mental health, subsidize music and traditional arts and engage in surveys, research and seminars aimed at contributing to health improvement. In these ways, they are helping children grow soundly, passing down artistic, cultural and technological heritage to future generations and assisting people in their health improvement efforts.
Helping children grow soundly
Meiji Yasuda Mental Health Foundation
Established in March 1965 and certified as a public interest incorporated foundation in 2012, this foundation’s calling remains centered on helping children grow soundly. The foundation provides expert counseling and other services to assist parents raising children with developmental disorders and the children themselves. Moreover, the foundation sponsors training programs to nurture specialists in mental healthcare and child psychology while also providing researchers in this field with subsidies.
In addition, with the initial aim of overcoming barriers attributable to language disorders, the foundation has been promoting the use of communication assistance boards—a popular support tool for those with disabilities as well as foreigners.
Established in March 1965 and certified as a public interest incorporated foundation in 2012, this foundation’s calling remains centered on helping children grow soundly. The foundation provides expert counseling and other services to assist parents raising children with developmental disorders and the children themselves. Moreover, the foundation sponsors training programs to nurture specialists in mental healthcare and child psychology while also providing researchers in this field with subsidies.
The Meiji Yasuda Cultural Foundation
Established in June 1991 and certified as a public interest incorporated foundation in 2012, this foundation provides subsidies to young classical musicians with ambitions to study abroad to become world-renowned performers. In these ways, the foundation contributes to the betterment of people’s quality of life and Japan’s cultural development.
Passing down artistic, cultural and technical heritage to future generations
The Meiji Yasuda Cultural Foundation
The foundation also aims to preserve regional cultural heritage, especially performing arts conveying folklore and handcrafting techniques, to this end focusing on providing subsidy systems to foster young artisan apprentices who will take over and preserve this rich heritage.
Kusu Kagura Shinto music and dancing (Oita Prefecture)
Contributing to health improvement
Meiji Yasuda Life Foundation of Health and Welfare
Established in June 1962, this foundation engages in a range of surveys and research on health improvement while working to disseminate its know-how on raising the general public’s health awareness. Moreover, the foundation provides subsidies to young researchers, with the aim of contributing to society as a whole.
In an effort to benefit society as a whole, the foundation is raising public health awareness by, for example, providing its health-related insights, backed by scientific evidence, to local governments, business corporations, community organizations and other entities. The foundation also presents health-themed lectures while hosting health checkup events. In recent years, the foundation has focused on assisting businesses in their efforts to promote employee health management aimed at countering the harmful effects of sitting at a desk for long periods of time in addition to reaching out to regional communities to help nurture health literacy.
Meiji Yasuda Health Development Foundation
This foundation consists of the Shinjuku Health Checkup Center and the Health Improvement Assistance Center. The former boasts a track record of providing over 650,000 health checkups (cumulative total) since its establishment and aims at serving as a reliable “go-to” checkup facility for those who seek to undergo comprehensive health checkups. The latter hosts health seminars involving lectures offered by certified health and exercise trainers, registered dietitians and other specialists, with the aim of helping participants nurture science-based health literacy and raising their health awareness. In addition, the center also provides information and on-site assistance to support municipalities and other organizations seeking to promote health-oriented corporate management.